Branding and marketing are at the core of every successful business. Whether you're a startup or an established company looking to refine your approach, understanding key principles can make all the difference. Here are three crucial lessons to help you build a strong brand and an effective marketing strategy.

In the ever-evolving landscape of social media, timing plays a pivotal role in maximizing engagement and reach. As we progress through 2025, understanding the optimal times to post on various platforms can significantly enhance your social media strategy. Drawing insights from a comprehensive study by SocialPilot, which analyzed approximately 700,000 posts from over 50,000 accounts, we've identified key timeframes to help you connect with your audience more effectively.

The world of social media is evolving faster than ever, and artificial intelligence (AI) is no longer just a futuristic buzzword—it’s a game-changing tool shaping how brands engage, grow, and thrive online. From analyzing data to crafting content, AI is the secret weapon behind some of the most effective social media strategies today.

Whether you’re a small business owner, a content creator, or part of a larger marketing team, integrating AI into your social media efforts can save time, boost engagement, and drive real results. Here's how to use AI to revolutionize your social media strategy in 2025 and beyond.

Instagram has taken a bold step forward in 2025, rolling out a series of major updates that are transforming how users create, share, and interact on the platform. These changes are designed to enhance personalization, improve content discovery, and support smaller creators in gaining visibility. Whether you're a casual user, a creator, or a brand, staying ahead of these updates is crucial.

Here’s a breakdown of the most significant updates and how they’re reshaping the Instagram experience.

Instagram isn’t just a platform for pretty pictures anymore—it’s a marketing powerhouse that, when used correctly, can build your brand, grow your audience, and drive serious revenue. But let’s be honest: standing out on Instagram in 2025 requires more than just posting a few times a week and hoping for the best.

You need strategies. Proven, battle-tested strategies. Here are 10 that we at Moxie & Agency have seen work time and time again to elevate brands and help them dominate Instagram.

Negative reviews. Every business gets them, no matter how amazing your product or service is. But how you respond to them can either make or break your reputation. A negative review isn’t the end of the world—in fact, when handled correctly, it can be an opportunity to showcase your professionalism and build trust with your audience.

Here’s a step-by-step guide to navigating the tricky waters of negative reviews and protecting your brand online.

Scaling a business is no small feat. You’ve reached the point where your products or services resonate with your market, your team is expanding, and you’re starting to dream bigger. But with growth comes new challenges, especially in the digital age where standing out is harder than ever.

To move from “scaling” to “dominating,” you need a rock-solid digital marketing strategy. Here are five insider secrets that successful scaling businesses can’t afford to ignore.